Newspaper Archive of
The New Era Paper
Sweet Home, Oregon
December 17, 2008     The New Era Paper
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December 17, 2008

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Page 4 - December 17, 2008 -___: -- - -_ -- _-__- _ -- : V_ . " oi: T A RSII From _ ... i NAUO Y OR NICE, I- ' SIMPLY tC NITOR , YoV " OUTUBE, / ONLINE ! Looking hock on y, ar, covering the . " p VARIOUS / SantiamPloyground. i December 18, 1958 Everybody likes Santa Claus, and most adults get their turn at "being one to some degree, but probably no one comes closer ti being a Santa Claus, for the kids that appreciate it most, than George Schoppert. Schoppert has made and ,II donated more than 65 wooden !i toys to the Sweet Home volunteer l firemen for distribution as gifts to J needy children. In Schoppert s conservative estimates, he has given around 40 wagons, 18 !i fire engines, and 8 cradles to the j fire department's Toys for Joy program. ,, The local Santa Claus is far from satisfied with the contribution he is giving to make several kids' Christmas happier. The other day I read a column by The New York Times' Maureen Dowd about a daily on-line news operation in Pasadena, Calif., that uses reporters in India to basically do what Sean Morgan and I do here: cover the local news. I was particularly interested because I once worked in that newspaper market for the company that publishes the Pasadena Star- News. the daily newspaper there, and although I've never met the guy who's responsible for this news site, I know some of the people Notes From Macpherson. who once worked with clothing designers Th suc. as Richard Taylor and e Newsroom Alan Flusser. got the idea of Scott Swanson Publisher I coverage to India. He has exporting his labor force from his experience in outsourcing clothing manufacturing to Vietnam. He put his plan into action by firing his staff of seven in Pasadena, including five reporters, Who were making $600 to $800 a week, and transferring their responsibilities to six employees scattered throughout India, who write news and features based on telephone calls, e-mail, Dowd quoted in her column. You're probably wondering what this has to do with Sweet Home. Let me explain. The entrepreneur behind this Pasadena Now site, James Macpherson, is pioneering "'global news" by outsourcing his Pasadena Indian reporters, who apparently work much cheaper than local, American reporters, writing about "everything from the Pasadena Christmas tree-lighting ceremony to kitchen remodeling to city debates about eliminating plastic shopping bags," Dowd writes. A locally owned newspaper founded Sept. 27, 1929. Scott and Miriam Swanson, Co-Publishers www.sweethomenews.com Office: 1313 MainSt., Sweet Home, Oregon Mailing address: The New Era, Box 39, Sweet Home, OR, 97386 Phone: (541) 367-2135 Fax: (541) 367-2137 Editorial Staff Contacts Scott Swanson, Editor/Co-Publisher scott@sweethomenews.com Sean C. Morgan, Staff Writer sean@sweethomenews.com Advertising Staff Contacts Miriam Swanson, Advertising Manager, Co-publisher miriam@sweethomenews.com Firiel Sevems, Advertising Sales firiel@sweethomenews.com The New Era (USPS 379-100) is published each Wednesday. Periodical postage paid at the Sweet Home, Ore., 97386 Post Office. Postmaster: Please send address changes to The New Era, Box 39, Sweet Home, Oregon 97386 Subscription rates In Linn County: $30 Elsewhere: $38. Snowbird: $35 press releases, Web-harvesting and live video streaming from a cell phone at City Hall. They make $7.50 per thousand words, which about as tong as this column will be when I've finished. You don't have to be an investment banker to see how that makes great business sense. And a newspaper (or news site) can be produced by reporters in India. Macpherson's doing it. But I also have some serious doubts about this approach to journalism, which puts the dollar sign prominently at the top of t the pyramid and lets everything else fall somewhere below. It's the problem a lot of journalism has these days. Frankly, I believe that is the reason we keep hearing about how newspaper circulation is falling (along with journalists' credibility with the public). Much has been written about why newspapers are in decline, but I think one of the simpler explanations is that profit has replaced service. When I buy an Oregonian off a rack as a customer. I'm not buying it because I want to look at a beautiful printing job. I'm not really buying it because I want to see advertisements, although I usually look at some of them. I'm buying it primarily because I'm interested in knowing what's going on in the world, especially here in Oregon, and since I can't be at the scene of every incident or event, I need someone to tell me. That's what local journalism is all about. Sure, someone could sit in India or the Philippines or some African nation where many speak See Notes, page 5 He says he intends to start right after Christmas so he will be able to make more next year and "To do a better job on them." Schoppert's reason for wanting to make the toys can be explained easily in his statement, "I hope I'll make some of the kids happy." December 20, 1983 A Foster woman, wife of a Sweet Home serviceman. was killed Dec. 13 in England when their car was struck by a train at a railroad crossing near Woodbridge. Michelle Fields, 18, wife of Airman 1st Class William Fields, died instantly When the train hit the car, pushing the vehicle 200 yards down the track, according to English police. Fields, 21. and another passenger, Michelle Anderson, a friend of the Fields, were hospitalized. Although seriously injured, the pair was listed in stable condition at a Woodbridge hospital, authorities said. Airman Fields is stationed with the 81st Security Police Squadron, which is based at Penwaters Air Force Base. A large number of Foster and East Sweet Home area residents showed up last Thursday evening to remonstrate against formation of a local improvement district (LID) fir water line construction in that area. Mayor Ruth Ganta told the approximately 100 people gathered that the council was firm in its commitment to the two- thirds remonstrate requirement, rather than a simple majority, A number of those protesting wanted to know why the whole city populace wasn't helping pay the cost since Sweet Home wanted industry. Many vocally protested having anything to do with Sweet Home and said that they had never wanted to be a part of the city anyway.