Newspaper Archive of
The New Era Paper
Sweet Home, Oregon
July 25, 2012     The New Era Paper
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July 25, 2012

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Page 4 - July 25, 2012 TV @ ~201Z Fr o m Files Looking back on more than 80 years of coverage & east L&n County July 26, 1962 Equipment and facilities of The New Era will be moved this weekend to the new building at the corner of 12th avenue and "L" street. The building to be evacu- ated has housed The New Era for a major portion of the time since its forming in 1928. Next month the paper will mark the start of its 34th year of publication in Sweet Home. The old building will be torn down to make room for off-street parking accommodations. Construction of the natural gas line from Lebanon to Sweet Home is rapidly nearing completion ac- cording to officials of Northwest Natural Gas Company. Over 90% of the main line construction has been completed. There will be a to- tal of 27,340 feet of pipe in Sweet Home city limits, to provide resi- dents and commercial establish- ments with natural gas. July 29, 1987 Governor Neil Goldschmidt made a visit to Sweet Home's Mol- lie's Bakery Thursday afternoon. There, the first term Democrat welcomed old friends, swapped jokes, worked behind the counter and fielded questions ranging from the realm of prison reform to field burning. The issue of crime, crimi- nals and prisons dominated much of the conversation. Three Sweet Home area girls will participate in the Miss Teen of Oregon contest. They are Gina McCreary, Karri Richards, and Nicole Michelle Dooney. The winner receives a $1,000 scholar- ship to the university or college of their choice, and they will compete against the winners of the 49 other states for the title of Miss Teen of America. ges, S I'm recently back from the annual convention of the Oregon Newspaper Publishers Association, which was really interesting this year. Times have been tough all around for newspapers. Not only did the economic downturn have more of an impact on local newspapers than I initially hoped it might (having stat- ed so rather boldly in a column a few years back, when things started to go downhill), but competition from the Internet (Google, Yahoo) has made life difficult for traditional newspa- pers, which have had trouble figur- ing out where they fit in the mix. That's probably more true in communities that are very techno- logically aggressive, than for many of our local residents, but the fact is more people have smart phones now and the Web is everywhere. Thus, many of the presentations and discussion at the conference had to do with that question: What next? Notes From The Newsroom l Scott Swanson Publisher The reason I even mention this to you.all is because, as I've also stated in the past, this isn't just my newspaper; it's Sweet Home's. Thus, although it's my job to try to make The New Era the best and most eco- nomically viable institution I can, that last part needs to be a concern for local citizens. Though I am a newspaper pub- lisher, I think reality affirms that newspapers still play a critical role A locally owned newspaper founded Sept. 27, 1929 Scott and Miriam Swanson, Co-Publishers www.sweethomenews.com Office: 1313 MainSt Sweet Home, Oregon Mailing address: The New Era, Box 39, Sweet Home, OR, 97386 Phone: (541) 367-2135 Fax: (541) 367-2137 WHO WE ARE Scott Swanson, Editor/Co-Publisher scott@sweethomenews.com Sean C. Morgan, Staff Writer sean@sweethomenews.com Miriam Swanson, Advertising Manager, Co-Publisher miriam@sweethomenews.com Christy Keeney, Classified Ads classifieds@sweethomenews.com Firiel Severns, Advertising Sales firiel@sweethomenews.com The New Era (USPS 379-100)is published each Wednesday. Periodical postage paid at the Sweet Home, Ore 97386 Post Office. Postmaster: Please send address changes to The New Era, Box 39, Sweet Home, Oregon 97386 SUBSCRIPTIONS In Linn County: $32 Elsewhere: $40 Snowbird: $38 NEWS QUESTIONS/TIPS Call (541) 367-2135 or e-mail news@sweethomenews.com in our society. Nobody else does what we do. I don't want to be presumptu- ous, but despite "media bias" that people complain about - sometimes justly, there remains a level of ex- pertise and commitment to an ethi- cal standard of fairness and accuracy io many newsrooms that you don't find on blogs, Facebook, Twitter and other media - even TV and, particu- laxly, talk radio. In most cases, nobody who is trying to be fair is sitting through local government meetings - City Council, School Board, district boards - letting you know what your elected officials are doing. Nobody else is asking for police reports to get the official version of what happened in that wreck on the highway. No- body else - who's not a close friend or relation- is making much of an at- tempt to follow up on what happened in the case of so-and-so, who got ar- rested for such-and-such. Nobody else is following that stinky smell of dirty politics or backroom deals. We often can't do as good a job as we'd like to, simply because of space and staff limitations, but we're doing more than others are. I can hardly think of a radio station that offers local news any more. The point is, newspapers are im- portant because without the scrutiny and factual reporting they provide, where would you be? Is American government, as a whole, still honest enough and full enough of integrity to operate without some public scru- now. That takes time and effort and tiny? in the community newspaper busi- So I believe there is plenty of ness those are sometimes in short future for newspapers, but the trick supply. But it's coming. More on is to figure out how to make it eco- that in the near future, hopefully. nomically viable. For the last 250 The advantage of using the In- years, newspapers have paid their ternet to serve our readers is that we bills with advertising. The price you can expand our coverage (such as all pay for your subscription really only those court proceedings that can't finances the cost of delivering the get in because we don't have space, paper to your door. due to reduced advertising content.) But search engine salespeople We can offer new technology. As a calling businesses and aggressively weekly newspaper, we can instantly hammering them to get with it and alert subscribers of breaking news get their ads posted through its and report on it. There's a lot of po- search engines, it's hard to remind tential in the Internet. We just have to business owners right now that not make it work from a business stand- everybody enjoys having informa- point so The New Era can maintain tion they're not looking for thrust its role as watchdog and information in their face every time they try to source for the community. search the Internet. It's good busi- One other result of The New Era ness for Google, but it will be inter- at ONPA was our best finish ever in esting to see how all this plays out. the annual Better Newspapers Com- Meanwhile, newspapers are petition, in which the state's news- starting to charge for access to all papers axe judged by journalists the local reporting on their sites, and in other states (Arizona this year). that's a big topic of discussion. It has Judging in this kind of competition been free for so long, that readers as- is always somewhat subjective, but sume it will always be that way. It apparently the reporters and editors can't continue and so publishers down there liked what they saw, everywhere axe trying to figure out because we did well - 20 editorial how to charge for the news product awards and four advertising awards. they have to invest in to produce. It's good for our staff when these I have mentioned on a number things happen because they work of occasions that we will eventually hard to make the newspaper happen do the same thing. We have held off each week and journalism can be a for the last couple of years simply grind. So I'm happy for them. because when we do it, we want to But in the end, the judges offer an improved product that will whose opinion we really value most be better than subscribers are getting axe you, our readers. This is your newspaper. WRITE A LETTER We encourage readers to express their opinions in letters to the editor on matters of public interest. Letters should be typed and may be submitted by mail, e-mail, fax or in person at The New Era office. E-mailed letters may be sent to news@sweethomenews.com. Please include a telephone number in case we need to contact you. Also, we require that you include your name and city of residence or your letter will not be published. There is no length restriction, but letters may be edited for length and all letters will be edited for libelous content. We discourage letters that attack or complain about private citizens or businesses on a personal level. Also, letters containing comments on topics deemed by the editorial staff to have been exhausted in previous letters will be edited accordingly. Lr .TTr .RS Thanks for great reunion Editor: I want to thank the wonderful people that organized the 100 year reunion. What an undertaking. It was a successful endeavor. Edi Smith Brownsville