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The New Era Paper
Sweet Home, Oregon
June 27, 2012     The New Era Paper
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June 27, 2012

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Page 4 " ra - June 27, 2012 ~m 1s big win I've just returned from the Olympic Track and Field Trials and the only thing I'm sorry about is that I didn't go last time, in 2008. (And no, this column isn't go- ing to be just about sports, so if you're not into athletics, press on.) I've been kicking myself a little during four years since the last trials. Though I greatly enjoy sports, and I'm particularly fond of track, I didn't go last time because it was pricey to get the whole fam- ily in - I would have been dead meat if I'd gone by myself - and the Trials happen during what is always a particularly busy time for our newspaper staff. But my family did make a quick stop in 2008 at the Trials courtyard area, which is open to the public and includes a wide range of interactive activities for both adults and kids, free samples Notes From The Newsroom I Scott Swanson Publisher and vendors. As the stadium crowd roared behind us, I realized what I was missing. So I vowed I'd make it a priority this year. It was worth it. Though our local athlete, Da- kotah Keys, had to drop out due to an injury by the time I and a couple of my daughters got there on Satur- day (see page 11), I was reminded A locally owned newspaper founded Sept. 27, 1929 Scott and Miriam Swanson, Co-Publishers www.sweethomenews.com Office: 1313 MainSt Sweet Home, Oregon Mailing address: The New Era, Box 39, Sweet Home, OR, 97386 Phone: (541) 367-2i35 Fax: (541) 367-2137 WHO WE ARE Scott Swanson, Editor/Co-Publisher scott@sweethomenews.com . Sean C. Morgan, Staff Writer sean@sweethomenews.com Minam Swanson; Advertising Manager, Co-Publisher miriam@sweethomenews.com Christy Keeney, Classified Ads classifieds@sweethomenews.com Fidel Sevems, Advertising Sales firiel@sweethomenews.com The New Era (USPS 379-100)is published each Wednesday. Periodical postage paid at the Sweet Home, Ore 97386 Post Office. Postmaster: Please send address changes to The New Era, Box 39, Sweet Home, Oregon 97386 SUBSCRIPTIONS In Linn County: $32 Elsewhere: $40 Snowbird: $38 NEWS QUESTIONS/TIPS ,t Call (541) 367-2135 or e-mail news@sweethomenews.com again of how fortunate we are to I've heard that when Oregon have people in our area who think athletes swept the men's 800 final big and ha!/e taken the steps neces- four years ago, the crowd was so sary to make their goals happen, loud that patrons in a restaurant The very fact that the Trials three blocks away from the stadi- are being held down the road is a um felt the building shake. Wonder result of that. how that compared to Saturday? It's a great show. The court- Oregon (the university and the yard is back and it's worth the trip state) is well-represented this year. down just to visit that and get a We have competitors in many of sense of the atmosphere. You have the events, including Galen Rupp to get past a security check to go of Portland, who led a sweep of in, but you don't have to have a the 10,000-meter berths by Oregon ticket and you can watch the action .athletes on Friday night and Ryan on the track on a Couple of large Bailey, Who went to McKay High monitors. School in Salem. Bailey made the Track and field has not al- Olympic team in the men's 100 ways been-welbpackaged in the meters Sunday. Former Oregon U.S particularly on TV, ,but the athlete Becky Holliday is going in organizers of this year's champi- the pole vault, Oregon Track Club onships have done an excellent job Elite athlete Jesse Williams in the of bringing in past champions and high jump, and there are and will generally educating anybody who be more. doesn't already know what's going In addition to Eaton's per- on so they can enjoy it. formance, we got to see the clos- We got to see Ashton Eaton, . est finish (for an Olympic berth) who grew up in Bend, deliveranhis: ever, in the women's 100, when toric performance in the 1500-me- AllysonFelix and Jeneba Tarmoh ter run to set a world record in the crossed the line at exactly the same decathlon. A packed stadium of time. Witness it yourself in the 21,795 screaming people, and the finish photo at http://yfrog.com/z/ two of his fellow competitors who nz93craj. are better distance runners than he But again, this isn't just about is, helped him beat that record. It track. was one of those goose-bump mo- What we're seeing in Eugene ments as he staggered (rapidly) is successful utilization of local re- down the home stretch, clearly run- sources to do something that pro- ning out of gas. duces economic benefits to the local WRITE A LE'i'TER We encourage readers to express their opinions in letters to the editor on matters of public interest. Letters should be typed and may be submitted by mail, e-ma, fax or n person at The New Era office. E-mailed letters may be sent to news@sweethomenews.com. Rease include a telephone number in case we need to contact you. Also, we require that you include your name and city of residence or your letter will not be published. There is no length restriction, but letters may beedited for length and all letters will be edited for libelous content. We discourage letters that attack or complain about private citizens or businesses on a personal level. Also, letters containing comments on topics deemed by the editorial staff to have been exhausted in previous letters will be edited accordingly. community - many of those 20,000 people are staying in Eugene hotels and eating in Eugene restaurants. They're buying things (tax-free) in Eugene stores. They're paying for Eugene services. This is exactly what Sweet Home is working towards - cer- tainly not on a scale that Eugene has, but with plenty of potential nevertheless. This summer, as we reported a couple of weeks ago, we have thousands of Oregon Jambo- ree fans, hundreds of Girl Scouts, classic car buffs and Sweet Home High School alumni, dozens of water polo players, masters-level open-water swimmers, triathletes and motorcyclists converging on Sweet Home for various events. The firefighters are here now and the car show fans will be Saturday. It's pretty clear that we can't depend on the local forest products. industry returning to what it once was, at least not in the foreseeable future, though efforts are being made to improve the health of the forests and local wildlife in a way that will benefit Sweet Home eco- nomically. But what the organizers of many of the events above have rec- ognized is that we are one sweet place to bring visitors and we need to take advantage ofthat. You know the merchants and citizens of Eugene are putting up with. and benefiting from, the in- conveniences that come along with staging a show like the Olympic Trials - streets blocked off, more traffic, etc. But the payoff is in dol- lars and community promotion. Eugene is putting on a great show and it is being noticed, on TV and beyond. If our community buys into our local events and makes visitors feel welcome, serves their needs and helps them have a great time, who knows what could happen next and how we could benefit from that?